
Profit and Purpose
Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
Profit and Purpose
06 - From Transactions to Trust: Metrics and Strategies for Community-Driven Growth with Breanna Greenberg
Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact.
Learn about:
- Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customers
- Purpose Meets Action (6:34) – Balancing mission with business realities to create authentic impact
- Crafting Brand Moments (11:12) – The art of creating experiences that resonate with values-driven consumers
- Metrics that Matter (18:27) – Key indicators of brand success, including branded search volume and purchase share
- Sustaining Loyalty (22:45) – Strategies for keeping customers engaged and committed to your mission
This episode dives into actionable strategies for brands aiming to make a meaningful difference while achieving sustainable growth.
Breanna Greenberg on LinkedIn: https://www.linkedin.com/in/breannagreenberg/
Stratia Skincare: https://www.stratiaskin.com/